Email sequence · Pre-webinar

From registration to the live room

Twelve emails that get a registered momma to The Better Birth Masterclass on Thursday, October 29, sure it's worth the evening. No offer mention anywhere, the only job is showing up.

  • 12 emails
  • Registration to live
  • Thu, Oct 29 · 8:00 PM ET
01 / 12Gift + WhatsAppRegistration + 10 min
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

Your seat for Thursday (and your cheat sheet)

PreviewThe Push Position Cheat Sheet is waiting in the WhatsApp group.

Hey {FIRST NAME},

You're in. The Better Birth Masterclass is live on Thursday, October 29 at 8:00 PM ET (7:00 PM CT), and I'm so glad you're coming.

First thing: join the WhatsApp group. That's where your Push Position Cheat Sheet is waiting, and it's where I'll send the live link so you don't miss the start. [WHATSAPP GROUP LINK]

The Push Position Cheat Sheet · in the WhatsApp group
The Push Position Cheat Sheet · in the WhatsApp group

On Thursday I'm going to show you three things:

  1. How to calm pubic and pelvic pain with a 5-minute daily release routine. Why kegels and stretching keep it coming back, and what to do each morning instead.
  2. The labor positions and pushing approach that lower your chance of tearing. Including the version that works with an epidural, so you push shorter and calmer.
  3. Your week-one recovery plan, so you're not waiting six weeks to start healing. The first moves for leaking, core and ab separation, safe after a vaginal birth or a C‑section.

Add it to your calendar while you're here: [ADD TO CALENDAR]

- Becca

P.S. In a few minutes I'll send you the short version of why I tell almost every pregnant mom to stop doing kegels. It surprises people.

02 / 12First-layer questionRegistration + 25 min
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

Why I tell pregnant moms to stop doing kegels

PreviewYour pelvic floor probably isn't too weak.

Hey {FIRST NAME},

Almost every pregnant mom I talk to has been told to do her kegels. By her provider, her sister, a pregnancy app, the internet.

And almost every one of them gets the same look on her face when I tell her to stop.

Here's why. For most of the moms I work with, the pelvic floor isn't too weak. It's too tight. It's holding on all day, guarding, working way harder than it should. That tension is a big part of the pubic pain, the hip pain and the pressure you feel by the end of the day.

Squeezing a muscle that's already tight makes it tighter. That's why the kegels never seem to help, and sometimes make things worse.

What works is the opposite order. You release first, and you strengthen after. I call it Release First, and it's the whole idea behind Thursday.

On the masterclass I'll walk you through the five-minute routine, move by move. For now, try this once tonight: sit tall, breathe in for four and let your pelvic floor drop, like it's melting into the chair. Then breathe out for six. Notice how your hips feel.

- Becca

P.S. Next up: what five minutes a day can actually do, in real moms' words.

03 / 12Belief · how it worksRegistration + 45 min
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

What 5 minutes a day actually does

PreviewFrom 100 to zero, in her own words.

Hey {FIRST NAME},

When I say five minutes a day, I can feel some of you rolling your eyes. I get it. It sounds too small to matter.

But think about what you're doing for the other twenty-three hours and fifty-five minutes. Standing on one leg to get dressed. Clenching through every step on the stairs. Sleeping twisted. Your pelvic floor is holding on through all of it.

Five minutes of releasing it, every day, changes the starting point for the whole day. And it adds up fast.

A momma's message: pelvic pain from 100 to zero
A momma's message: pelvic pain from 100 to zero

One momma told me her pelvic pain went from a hundred to zero. Another said she was eighty to ninety percent better within her first week, and that it was so much simpler than she expected.

That's not magic. It's just finally doing things in the right order.

On Thursday I'll show you the exact five minutes, and the small changes to your day that stop you aggravating it.

- Becca

P.S. In a bit I'll tell you about my first birth. It's the reason I do any of this.

04 / 12Founder storyRegistration + 75 min
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

My first birth

PreviewI worked in rehab, and I still wasn't ready.

Hey {FIRST NAME},

In 2020 I had my first baby, and it was traumatic. It ended in a C‑section.

I'd prepared for the baby. The nursery, the car seat, the bottles. Nobody prepared me for the birth itself, and definitely nobody prepared me for the months after it.

And here's the part that still gets me. I already worked in rehab. I was a certified athletic trainer, I'd treated hundreds of athletes, and I was a licensed physical therapist assistant. If I felt that lost, what chance did every other mom have?

So when my daughter was about one, I went all in on the pelvic floor. About two months later, I was pregnant again.

This time I did it differently. I released my pelvic floor before I tried to strengthen it. I practised my positions and my push. I changed providers and hired a doula. And I had a plan for recovery before the baby came.

My second birth was a VBAC at 41 weeks, with no induction. My recovery was so much easier, and it changed what I wanted to do with my life.

Thursday is everything I wish someone had told me before my first.

- Becca

P.S. A lot of you have asked whether you need a referral, a gym or special equipment. Short answer coming next.

05 / 12Objection · what it takesRegistration + 3 hours
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

Do I need a referral (or a gym)?

PreviewNo, no, and a ball if you have one.

Hey {FIRST NAME},

Three questions I get every single time I run this masterclass:

Do I need a referral? No. One momma asked her doctor for a pelvic floor referral and was told by multiple providers in her town that the waitlist was two to nine months. You don't need to wait for anyone to start what I'll show you.

Do I need a gym or equipment? No. Everything on Thursday works in your living room. A birth ball helps, but a sturdy chair works too.

Is it safe for my trimester? Everything I teach is gentle, and I'll show you how to adjust it. I'm a PTA and a coach, not your doctor, so if your provider has given you specific restrictions, follow those first. Everything I teach works alongside your provider.

If you haven't joined the WhatsApp group yet, here's the link: [WHATSAPP GROUP LINK]

- Becca

P.S. If you have a question you want answered live, reply to this email and tell me. I read every reply.

06 / 12Case studyMon · 9:00 AM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

Esther was crying in her car

PreviewClinic PT gave her no relief. Here's what changed.

Hey {FIRST NAME},

Esther was going to a pelvic floor PT clinic every week, and getting no relief.

She told me she'd sit in her car after appointments, crying, scrolling social media for help and answers. She felt like her body was failing her.

When she found my page, she said it was the first time she felt heard. Like an expecting mom who was finally getting the care she needed.

We released first. We prepared her for the push. And by the end of her pregnancy and her birth, she said she felt like superman.

She sat down with me on the podcast and told the whole story. It's worth a listen before Thursday: [ESTHER STORY LINK]

I'm telling you this because I know some of you have already tried PT, or kegels, or a belly band, and you're starting to think it's just you. It isn't. You were missing a step.

- Becca

P.S. Tonight: why stretching makes you feel better for an hour and then it's right back.

07 / 12Second-layer questionMon · 7:00 PM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

Why stretching keeps wearing off

PreviewYour pubic bone is a joint.

Hey {FIRST NAME},

If you've been stretching for your pubic pain, you've probably noticed something. It helps, for about an hour.

Here's why. Your pubic bone, right at the front of your pelvis, is actually a joint. In pregnancy everything loosens up, and when the muscles on one side are pulling harder than the other, that joint lets you know. Usually when you stand on one leg, like putting on pants or climbing stairs.

Stretching pulls on a joint that's already irritated. It feels good in the moment, but it doesn't change what's doing the pulling.

Releasing those muscles does. When both sides stop fighting each other, the joint calms down, and the relief actually lasts.

On Thursday I'll show you which muscles, in what order, and the four small changes to your day that stop you aggravating it from the minute you get out of bed.

- Becca

P.S. Tomorrow I'll answer the thing you're probably wondering: is this going to be a sales pitch?

08 / 12Objection FAQTue · 9:00 AM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

I know what you're thinking

PreviewTime, toddlers, and whether I'll sell you something.

Hey {FIRST NAME},

I know what you're probably thinking right now. Here are the honest answers.

"I don't have time." The routine is five to ten minutes. One of my mommas has a toddler she can barely keep up with, and she still got her exercises done every day.

"My first birth was hard. I don't think it can be different." Mallori had a ten-pound baby and a bad tear the first time. Gabriella couldn't walk for the last eight weeks of her first pregnancy. Both of their second births were completely different. So was mine.

"Is this just a sales pitch?" No. You'll leave Thursday with the routine, the positions and the recovery plan, whether you ever work with me or not. At the end I'll tell you how you can work with me if you'd like help, and that's all.

"What if I can't make it live?" Come live if you possibly can. I'll be answering questions at the end, and live is where most of the good stuff happens.

- Becca

P.S. Tonight I'll send you exactly what Thursday looks like, start to finish.

09 / 12ExpectationsTue · 7:00 PM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

What Thursday looks like

PreviewAbout 75 minutes, three things, and your questions.

Hey {FIRST NAME},

Here's how Thursday will go, so you know exactly what you're walking into.

We'll start right at 8:00 PM ET. I'll ask where you're watching from and when you're due, so I can talk to you, not at you.

Then we'll get into the three things:

  1. How to calm pubic and pelvic pain with a 5-minute daily release routine. Why kegels and stretching keep it coming back, and what to do each morning instead.
  2. The labor positions and pushing approach that lower your chance of tearing. Including the version that works with an epidural, so you push shorter and calmer.
  3. Your week-one recovery plan, so you're not waiting six weeks to start healing. The first moves for leaking, core and ab separation, safe after a vaginal birth or a C‑section.

We'll do part of the routine together, live. Wear something comfy and sit somewhere you can breathe.

At the end I'll stay on for questions, and everyone who stays gets my Week-One Recovery Checklist.

It's about 75 minutes. Grab some water and a snack, and if your partner's around, bring them. The pushing part is as much for them as for you.

- Becca

P.S. Tomorrow: a ten-pound baby, unmedicated, with no tearing.

10 / 12Proof stackWed · 6:00 PM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

A 10 lb baby, and no tearing

Preview"Pushing was the easiest part of labor."

Hey {FIRST NAME},

I want to share a few messages from mommas who showed up to this masterclass before you.

A 10 lb baby, unmedicated, and no tearing
A 10 lb baby, unmedicated, and no tearing

A ten-pound baby, completely unmedicated, without tearing. She said she didn't spend a lot of time or energy pushing.

Another first-time mom's OB and the whole staff were impressed with her pushing. Her baby was out in sixteen minutes, and she had zero tearing. She worked out until two days before she gave birth.

And one momma, thirty-three weeks along, told me she'd had SPD for a couple of months, and now has no pain at all and can actually enjoy her pregnancy.

Every birth is different, and I can't promise you one exactly like these. But your body can be ready for whatever yours brings. That's what tomorrow's about.

- Becca

P.S. Tomorrow morning I'll send you the three things to have ready.

11 / 12Day of · prepThu · 8:00 AM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

Tonight at 8 (3 things to have ready)

PreviewA ball or a chair, your partner, and your cheat sheet.

Hey {FIRST NAME},

It's today! We go live tonight at 8:00 PM ET (7:00 PM CT).

Three things to have ready:

  1. A ball or a sturdy chair. We'll do part of the routine together.
  2. Your Push Position Cheat Sheet. It's in the WhatsApp group if you haven't grabbed it yet.
  3. Your partner, if you can. The pushing section is for them too.

Here's your link for tonight: [LIVE ROOM LINK]

See you tonight, momma.

- Becca

12 / 12Day of · live openThu · 7:45 PM
Becca · Pelvic Floor Momma <becca@pelvicfloormomma.com>
to {EMAIL}

We're going live in 15 minutes

PreviewCome say hi in the chat.

Hey {FIRST NAME},

We're going live in fifteen minutes.

Come in now and tell me in the chat where you're watching from and when you're due: [LIVE ROOM LINK]

I'll see you in there.

- Becca

P.S. If you're running late, come anyway. You won't have missed the good part.