Paid social · Video ad scripts

Five video ads, one masterclass

Five angles for pregnant mommas, each with three hooks to test and a body Becca can read straight to camera. Every one sends moms to the same free live masterclass.

  • The Better Birth Masterclass
  • Thu · Oct 29 · 8PM ET
  • 45 to 75 sec each

Every script below was checked against the same 12-point checklist before it went on this page. An ad that misses any point doesn't run.

  1. Hook lands in the first 3 seconds
  2. Calls out pregnant mommas
  3. Names a real pain in their words
  4. A reframe or new belief
  5. Names the mechanism, Release First
  6. Proof, real client messages only
  7. A specific promise
  8. Emotion (fear, frustration, relief)
  9. Pre-handles an objection
  10. Speaker credibility (PTA, mom of two, VBAC)
  11. One CTA: register for Thursday, Oct 29
  12. Sounds like a real person talking
01

Stop doing kegels

Contrarian mechanism

For: pregnant moms with pubic or pelvic pain who were told kegels would fix it

Hooks (test all three)
  • Hook Aidentity

    I'm a pelvic floor coach, and I tell almost every pregnant mom I work with to stop doing kegels.

  • Hook Bcontrarian

    If you're pregnant and someone told you to do your kegels, please stop for a minute and hear me out.

  • Hook Cpain

    If your pubic bone hurts every time you roll over in bed, kegels aren't going to fix it, and here's why.

Body (about 60 sec, one line per breath)
Who's talkingBecca, straight to camera.

I'm Becca, a physical therapist assistant turned pelvic floor coach, and a mom of two.

For most of the pregnant moms I work with, the pelvic floor isn't too weak.

It's too tight.

It's holding on all day long, and that's a big part of the pubic pain, the hip pain and the pressure.

Squeezing a muscle that's already tight only makes it tighter, which is why the kegels and the stretching never seem to stick.

What works is releasing first, five to ten minutes a day, and strengthening after that.

One momma told me her pain went from a hundred to zero.

Another was eighty to ninety percent better in her first week.

I'm teaching the whole routine in a free live masterclass, plus the positions that lower your chance of tearing and your week-one recovery plan.

You don't need anything except a ball, and you can do it in your living room.

Call to action

It's free and it's live on Thursday, October 29th at 8PM Eastern. Tap Register below and save your seat.

Killer-ad checklist12 / 12 passed
  • 3-sec hook
  • Calls out mommas
  • Real pain
  • Reframe
  • Mechanism
  • Verified proof
  • Specific promise
  • Emotion
  • Objection handled
  • Credibility
  • One CTA · Oct 29
  • Human cadence
02

That's just normal

Villain and pain

For: moms who were told their pain is normal, to wear a belly band, or to wait months for a referral

Hooks (test all three)
  • Hook Apain

    If your doctor told you pubic pain is just normal in pregnancy, they were only half right.

  • Hook Bcuriosity

    There's a reason the belly band didn't help your pain, and it has nothing to do with your belly.

  • Hook Cstory

    One momma asked for a pelvic floor referral and was told the waitlist was two to nine months.

Body (about 60 sec, one line per breath)
Who's talkingBecca, straight to camera.

Pubic pain in pregnancy is common.

But common and normal aren't the same thing, and you don't have to just deal with it.

Most moms are told to wear a belly band, do their kegels and wait.

And if you do get a referral, the wait can be longer than the rest of your pregnancy.

I'm Becca, a physical therapist assistant turned pelvic floor coach.

The pain usually isn't your belly at all.

It's the joint at the front of your pelvis being pulled unevenly by muscles that are working way too hard.

When you release those muscles first, the joint calms down, often within days.

One of my mommas said my exercises healed her SPD pain in a matter of a few days.

In my free masterclass I'll walk you through the five-minute routine and the small changes that stop you aggravating it all day.

No referral and no waitlist.

Call to action

It's free and it's live on Thursday, October 29th at 8PM Eastern. Tap Register below and save your seat.

Killer-ad checklist12 / 12 passed
  • 3-sec hook
  • Calls out mommas
  • Real pain
  • Reframe
  • Mechanism
  • Verified proof
  • Specific promise
  • Emotion
  • Objection handled
  • Credibility
  • One CTA · Oct 29
  • Human cadence
03

My first birth vs my second

Origin story

For: second-time moms whose first birth was hard and who are scared of a repeat

Hooks (test all three)
  • Hook Astory

    My first birth ended in a C‑section, my second was a VBAC at forty-one weeks, and here's what I did differently.

  • Hook Bidentity

    If your first birth was hard and you're scared of going through it again, this one's for you.

  • Hook Ccontrarian

    Nobody prepared me for my first birth, and I already worked in rehab.

Body (about 60 sec, one line per breath)
Who's talkingBecca, straight to camera.

In 2020 my first birth was traumatic, and it ended in a C‑section.

I'd prepared for the baby, but nobody prepared me for the birth, or for the months after it.

And I was a physical therapist assistant.

So before my second, I did three things differently.

I released my pelvic floor before I tried to strengthen it.

I practised my positions and my push.

And I had a recovery plan for week one, not week six.

My second birth was a VBAC at forty-one weeks, with no induction, and my recovery was so much easier.

Since then I've helped thousands of mommas do the same, like Mallori, who rewrote her second birth after a ten-pound baby and a bad tear with her first.

Your first birth doesn't have to decide your second.

I'm teaching all three in a free live masterclass.

Call to action

It's free and it's live on Thursday, October 29th at 8PM Eastern. Tap Register below and save your seat.

Killer-ad checklist12 / 12 passed
  • 3-sec hook
  • Calls out mommas
  • Real pain
  • Reframe
  • Mechanism
  • Verified proof
  • Specific promise
  • Emotion
  • Objection handled
  • Credibility
  • One CTA · Oct 29
  • Human cadence
04

Has anyone shown you how to push?

Curiosity and proof

For: third-trimester moms who are scared of tearing or a long push

Hooks (test all three)
  • Hook Acuriosity

    Has anyone actually shown you how to push yet? Because most moms find out in the delivery room.

  • Hook Bproof

    One first-time mom I worked with pushed for sixteen minutes, with zero tearing, and her OB was impressed.

  • Hook Cpain

    If you're scared of tearing, lying flat on your back and holding your breath is the last thing you want to do.

Body (about 60 sec, one line per breath)
Who's talkingBecca, straight to camera.

Most of us are told to lie on our backs, hold our breath and push as hard as we can.

That closes off part of the room your baby needs, and it puts more strain on your pelvic floor.

Your pelvis can open up when you let it.

Side-lying, hands and knees, a supported squat, and even with an epidural you've got options.

And when you breathe your baby down instead of holding your breath, your floor stays soft and you can keep going.

I'm Becca, a physical therapist assistant turned pelvic floor coach.

One of my first-time mommas pushed for sixteen minutes, with no tearing.

Another had a ten-pound baby, unmedicated, without tearing, and said pushing was the easiest part.

I'll show you the six positions by stage in my free masterclass, and everyone who registers gets my Push Position Cheat Sheet.

Every birth is different, but your body can be ready for yours.

Call to action

It's free and it's live on Thursday, October 29th at 8PM Eastern. Tap Register below and save your seat.

Killer-ad checklist12 / 12 passed
  • 3-sec hook
  • Calls out mommas
  • Real pain
  • Reframe
  • Mechanism
  • Verified proof
  • Specific promise
  • Emotion
  • Objection handled
  • Credibility
  • One CTA · Oct 29
  • Human cadence
05

Don't wait six weeks

Contrarian recovery

For: moms planning their recovery, and new moms who are leaking or feel weak

Hooks (test all three)
  • Hook Acontrarian

    You don't have to wait six weeks after birth to start healing your pelvic floor.

  • Hook Bpain

    If you leak every time you sneeze since having your baby, that's common, but it's not something you have to live with.

  • Hook Ccuriosity

    Here's exactly what I'd do in the first seven days after birth, as a pelvic floor coach and a mom of two.

Body (about 60 sec, one line per breath)
Who's talkingBecca, straight to camera.

Most moms are told to wait six weeks before anyone checks on their pelvic floor.

That's six weeks of leaking, sitting down carefully and guessing whether what you feel is okay.

Gentle recovery can start in week one.

Breathing that lets your floor soften, a gentle reconnection with your core, and short walks.

And yes, after a C‑section too, with your provider's go-ahead.

I'm Becca, and I had a C‑section with my first, so I know exactly what that recovery feels like.

My mommas tell me recovery felt easier this time around, and that postpartum was so much smoother.

In my free masterclass I'll walk you through the first week, day by day.

And if you stay to the end, you'll get my Week-One Recovery Checklist.

Call to action

It's free and it's live on Thursday, October 29th at 8PM Eastern. Tap Register below and save your seat.

Killer-ad checklist12 / 12 passed
  • 3-sec hook
  • Calls out mommas
  • Real pain
  • Reframe
  • Mechanism
  • Verified proof
  • Specific promise
  • Emotion
  • Objection handled
  • Credibility
  • One CTA · Oct 29
  • Human cadence